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Kick Big Soda Out highlights the health harms of sweetened beverages

Kick Big Soda Out details the global health risks of sweetened beverages in their article and downloadable Fact Sheet. Regular consumption drives rising rates of obesity, Type 2 diabetes, cardiovascular disease, and dental issues.

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Individuals looking to learn more about the health harms of sugar sweetened beverages

What's Inside

Think about the last time you watched a sport on TV or went to see your favorite team in an arena. Were you surprised to see Big Soda branding everywhere? It’s not a coincidence. Big Soda has been sponsoring the world’s leading sporting events for decades, using the spirit of teamwork, athleticism and exercise to sportswash the health and environmental harms of its products.

To learn more about how these marketing strategies are harmful to our health, visit Kick Out Big Soda's landing page and download their Fact Sheet. It's equal parts facts and sources.

Experts are raising concerns about how beverage companies design and market these products to encourage both kids and adults to keep drinking more. Kick Big Soda Out highlights the growing health impact of sugary drinks and why this issue matters.

Take Action

  • Learn More About Sweetened Beverages
    Explore the growing health impact of sugary drinks and their role in the broader ultra-processed food crisis.
  • Dive Into the Facts
    Read the Fact Sheet to learn more about the health harms, industry tactics, and research behind sweetened beverages and sports sponsorships.
  • Join the Movement
    Support efforts to push sports organizations to drop sweetened beverage sponsors and choose partners that promote health by signing up to Kick Big Soda Out.

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What you can do for yourself and your family

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Is this product ultra-processed?

Yuka’s decision tree is a simple, science-based guide designed for the general public. Through a few key questions, it helps consumers read ingredient lists more carefully and identify markers that may indicate a food is ultra-processed.

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FoodFight USA’s List of Food Scanning Apps

Food Fight USA's list of food scanning apps can help you on your way to making healthier choices at checkout.

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Join the movement

We envision a U.S. food system built for people, not profit.

A food system that:

  • Promotes health, not diet-related diseases
  • Expands access to healthy, nourishing food regardless of income
  • Protects children from predatory marketing
  • Provides schools the resources to serve wholesome, UPF-free meals
  • Empowers consumers through better labeling and increased ingredient transparency
If you share this vision, join us. Sign up to receive updates, new research from our scientific contributors, and tools to keep you healthy.
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