Empowering people with the truth about food

Doctors, scientists, educators, and organizations coming together to build a healthier, more transparent food system.

Food should nourish us. As the science around ultra-processed food becomes clearer, more Americans are calling for transparency, accountability, and a simpler path to choosing food that supports their health. Fed UP! is building a science-first movement to share the facts behind what we’re eating, empower families, and help create a healthier food system for everyone. At a pivotal moment, new research in the American Journal of Public Health is helping pull back the curtain on how ultra-processed food impacts our health—and how Big Food companies have intentionally shaped the systems, products, and narratives behind them.

Fed UP! does not accept funding or support from ultra-processed food or beverage companies, or from organizations representing their interests. Our work is grounded in independent research focused on public health, not corporate influence.

No spin. No special interests. Just evidence-based facts.

Scientific contributors

Ashley Gearhardt
Clinical Science Area Chair, Professor of Psychology
,  
University of Michigan
Dr. Ashley Gearhardt is a Professor of Psychology at the University of Michigan...
Carlos A. Monteiro
Emeritus Professor, School of Public Health
,  
University of Sao Paulo, Brazil
Carlos A. Monteiro, MD, PhD, is Professor Emeritus at the University of São Paulo (USP), Brazil...
Cindy W. Leung
Associate Professor of Public Health Nutrition
,  
Harvard University
Dr. Cindy Leung is a nutrition epidemiologist whose research focuses on understanding the health impacts...
Colleen Barry
Dean
,  
Cornell Jeb E. Brooks School of Public Policy
Colleen L. Barry is a nationally and internationally recognized health policy research scholar...
Heejin Lee
Postdoctoral Research Fellow
,  
Harvard T.H. Chan School of Public Health
Heejin Lee, PhD, is a postdoctoral researcher at the Harvard T.H. Chan School of Public Health...
Jeff Niederdeppe
Liberty Hyde Bailey Professor and Senior Associate Dean
,  
Cornell University
Jeff Niederdeppe is the Liberty Hyde Bailey Professor of Communication...
Kelly Brownell
Dean/Professor Emeritus, School of Public Policy, Duke University
,  
Duke University, Sanford School of Public Policy
Kelly Brownell is Dean Emeritus of the Sanford School of Public Policy at Duke University...
Laura Schmidt
Professor, Institute for Health Policy Studies
,  
UCSF School of Medicine
Laura A. Schmidt PhD is a public health sociologist who investigates the root causes of chronic disease...
Lindsey Smith Taillie
Professor of Nutrition, Co-Director of the Global Food Research Program
,  
University of North Carolina
Lindsey Smith Taillie is a nutrition epidemiologist whose work focuses on designing and...
Marion Nestle
Professor Emeritas of Nutrition, Food Studies, and Public Health & Author
,  
New York University
Marion Nestle is a scientist, teacher, author, and one of the country’s most respected voices on food...
Tera Fazzino
Associate Director, Cofrin Logan Center for Addiction Research and Treatment
,  
University of Kansas
Dr. Tera Fazzino is Associate Professor of Psychology and Associate Director of the...

Partner Organizations